SSL Certificates are mostly used to secure and encrypt information communicated between the web browser and the server. This is most commonly useful in cases where the customer is submitting or processing sensitive information such as passwords or credit card details, but can also protect other form details such as email ids and phone numbers.
When a website has an SSL certificate properly installed on the server, a small padlock icon SSL padlock will be displayed to the left of a website URL in the browser and https will appear as well. SSL certificates provide security to customers and make visitors more likely to stay on a website for longer periods of time. There are five reasons that you should be securing your website with SSL. Here are some of the most important.
Secure Web Visitors’ Data
There are more online threats of identity theft and credit card fraud than ever before. When websites use encryption to protect your information, your chances of being a victim of identity theft decrease. The most important reason for getting an SSL certificate is safety and security.
Build User Trust
SSL certificates provide authentication of your website. If your site is secured through SSL, you indicate to your website visitors that you are who you say you are. A secure site also gives the sign to visitors that your content has not been compromised in any way.
Improves your Website Speed
People used to think that installing SSL certificate on the website would lead to slow loading of the website. That’s a myth. The fact is that HTTPS speed up your website, thereby improving website performance. This, in turn, improves search engine optimization and helps you in internet marketing.
Securing your Website from Hackers
SSL is known to defend against hacking, as it secured a connection between a sender and a receiver to avoid unauthorized access to data from a third party. SSL technology makes encrypted messages meaningless to any hacker who would be able to intercept a message, and thus, useless. Moreover, SSL also provides authentication, which means you can be sure that you are sending information to the right server and not to a hacker trying to steal your information.
Improved Search Engine Ranking
Since 2014, Google’s search engine has started to favor websites that are utilizing an SSL certificate, improving their page ranking in the process. Those websites that do not have an SSL certificate installed will risk reduced performance in their page rank.