Now the businesses are no longer limited to a small shop. Where there is internet there is a customer.
In case you have a local store in the market, you are limited to serve the customers near your shop. After setting up an e-commerce website you are no longer restricted to serve in a small area. The whole world is now your playground. As a seller, you can even advertise your e-commerce website online with the help of most popular advertising service providers like Google Ads at reasonable prices. The customer and advertising radius of your products would increase at a much larger pace.
As a small businessman, you may be in short of funds to expand your business by opening a larger shop or employing more workers. E-commerce Website is much cheaper and better an alternate for your business. For example, if you have a small business of handicrafts item that you run from a local shop, you can get an E-Commerce Website developed and sell your products online without making larger investments in physical infrastructure and workforce. Your business would expand as far as the internet goes.
One of the most positive aspects of an E-Commerce business setup is lower costs. In comparison to running a local shop, whether small or big, the expenses incurred for running a business online are comparatively very low. To run a shop you need an infrastructure and will have to pay for peripherals like electricity and water bills etc. With an E-Commerce website, all these costs could be saved. Websites are easy to set up and are cheaper to maintain. The amount saved here can be passed on the customers as a discount for increasing customer relations and goodwill.
An E-commerce Website is live for 24/7, unlike a physical shop which has a limited time window to deal with customers. The businessman also saves himself the physical labor of displaying the products to the customers and explaining its features. The E-Commerce website does it for him by showing images and product details. Unlike a shop, an E-Commerce website can handle any number of customers at the same time.
When a customer registers himself on your E-Commerce website, you are provided with his contact details like E-mail ID and contact number. This way you can keep in touch with your customers and inform them regularly about upcoming deals and new products. Business can take product reviews online to make improvements in their services and products.