How Astrology Apps Make Money: Monetization Model Explained

Astrology has gone digital and it's booming. From daily horoscopes to birth chart readings and tarot consultations, astrology apps are now attracting millions of users across the globe. Now astrologers are available 24/7 with the simple tap on screen. 
 

But have you ever wondered how astrology apps actually make money?
 

In a world where many astrology apps offer free horoscopes and basic features, the real revenue lies behind smart monetization models. Whether it's through subscriptions, in-app purchases, live consultations, or even merchandise sales, astrology apps have found creative ways to generate sustainable income while keeping users engaged.
 

In this blog, we’ll break down the most effective monetization models for astrology apps, uncover industry best practices, and help you understand how to build an astrology app for a profitable spiritual-tech business in 2025 and beyond.

 

Astrology App Market Overview

 

• The astrology app market is experiencing significant growth, driven by increasing interest in personalized spiritual guidance and the convenience of mobile applications.

• As of 2024, the global astrology app market was valued at approximately USD 4.02 billion and is projected to reach USD 29.82 billion by 2033.

• A compound annual growth rate (CAGR) of 24.93% from 2025 to 2033 for horoscope apps.

• India's astrology app market was valued at USD 163 million in 2024 and is projected to reach USD 1.797 billion by 2030, with a CAGR of 49.19% .

• The widespread availability of smartphones and increased internet accessibility have made astrology apps more reachable to a global audience.

 

 

Monetization Models of Astrology Apps

 

 

The rising popularity of astrology apps isn’t just about daily horoscopes and birth charts, it’s also a growing business opportunity for entrepreneurs and businesses. To turn user engagement into revenue, successful astrology apps adopt a mix of monetization strategies that cater to both free and premium users.

 

Here’s a breakdown of the top monetization models used in the astrology app industry:

 

1. Subscription-Based Model

 

This is one of the most common and effective revenue models for making money. Users pay a recurring fee (monthly or annually) to unlock premium features such as:
 

• Ad-free experience

• In-depth horoscope reports

• Compatibility readings

• Exclusive content and early access

 

2. In-App Purchases & Premium Features

 

Astrology make money apps often offer some premium services such as:

 

• Personalized birth chart readings

• Tarot card spreads

• Numerology analysis

• Love and career forecasts
   

3. Ads and Affiliate Marketing

 

For free users, astrology apps that makes money can monetize traffic by displaying:
 

• Banner ads

• Native in-feed ads

• Video ads
   

Additionally, affiliate marketing is used to promote products like books, spiritual tools, or even partner apps, earning money for every click or sale.

 

4. Partnerships and Sponsored Content

 

Some astrology apps to make money collaborate with lifestyle brands, wellness influencers, or spiritual coaches to promote:

 

• Sponsored blog posts or videos

• Product placements

• Co-branded experiences
  
   

5. Live Consultations & Personalized Readings

 

Real-time sessions with professional astrologers, psychics, or tarot readers are a high-value monetization option for astrologer consulting apps. Users can:

 

• Pay per session

• Book packages for ongoing guidance

• Leave tips or donations
   

Apps typically take a commission from each session, providing a win-win model for platforms and consultants.

 

6. E-Commerce Integration 

 

Many astrology apps include built-in e-commerce sections where you can make money by selling astrology related product, where users can buy:

 

• Crystals and healing stones

• Astrology books and journals

• Zodiac-themed apparel or decor

• Tarot decks and ritual kits
  
   

7. Lead Generation & Partnerships

 

Astrology apps for earning money, can generate and sell leads to:

• Life coaches

• Therapists

• Dating platforms

• Spiritual retreats
   

By capturing and qualifying leads, astrology apps become a gateway to related industries, monetizing their user base indirectly.

 

8. Data Monetization

 

User data, if ethically and legally collected, can be used to:

 

• Understand behavior patterns

• Tailor product recommendations

• Inform market research
   

Aggregated (and anonymized) insights can be sold or used internally for strategic ad targeting or UX improvement.

 

9. White-Label Solutions & API Monetization

 

Tech-savvy astrology platforms for earning money can create:

 

• White-label apps that other companies can rebrand
   

• APIs for birth chart generation or horoscope delivery, available on a subscription basis for developers, websites, or other apps

 

 

How Top Astrology Apps Make Money?

 

1. Astrotalk

 

Astrotalk is a leading astrology platform offering live consultations with professional astrologers.

 

Monetization Model:

 

• Live Consultations: Users pay per minute for one-on-one sessions with astrologers, accounting for approximately 90% of the platform's revenue.

• Live Streaming: Astrologers host live sessions, with users paying to ask questions, contributing about 5% to the revenue.

• E-commerce: Sale of astrology-related products like pooja items and ritual kits.

• Online Courses: Offers paid astrology courses and workshops

 

2. Sanctuary

 

Sanctuary provides daily horoscopes and live chat sessions with professional astrologers.

 

Monetization Model:

 

• Live Consultations: Users can chat with astrologers for personalized readings, paying per session.

• Subscription Model: Offers monthly subscriptions for premium content and features.

• One-Time Purchases: Users can buy individual readings or reports.

 

3. Co–Star

 

Apps like Co–Star deliver AI-driven, hyper-personalized horoscopes using NASA data.

 

Monetization Model:

 

• Freemium Model: Basic features are free, with premium features available for purchase.

• In-App Purchases: Users can buy personalized reports and compatibility analyses.

• Subscription Model: Offers subscriptions for exclusive content and features.

 

4. The Pattern

 

The Pattern offers in-depth personality analyses and relationship insights.

 

Monetization Model:

 

• Freemium Model: Provides free access to basic features, with premium content available for purchase.

• In-App Purchases: Users can buy detailed reports and compatibility analyses.

• Subscription Model: Offers subscriptions for access to exclusive features and content.

 

5. Chani

 

Chani integrates astrology with mindfulness, offering personalized readings and guided meditations.

 

Monetization Model:

 

• Subscription Model: Users subscribe for access to premium content, including workshops and meditations.

• One-Time Purchases: Offers individual readings and reports for purchase.

• E-commerce: Sells astrology-related merchandise and products.

 

6. AstroSage

 

AstroSage is a comprehensive astrology platform offering personalized horoscopes, Kundli matching, and Vedic astrology services.

 

Monetization Model:

 

• Freemium Model: Basic features are free, with advanced services available for purchase.

• In-App Purchases: Users can buy detailed reports and personalized consultations.

• E-Commerce: Sells astrology-related products like gemstones and yantras.
  
   

7. AstroYogi

 

AstroYogi connects users with professional astrologers for live consultations via chat and call.

 

Monetization Model:

 

• Pay-Per-Consultation: Users pay for each session with an astrologer.

• Subscription Plans: Offers packages for multiple consultations.

• E-Commerce: Provides astrology products like gemstones and rudraksha beads.

 

8. TimePassages

 

TimePassages offers detailed birth charts and astrological insights, catering to both beginners and professionals.

 

Monetization Model:

 

• Freemium Model: Basic chart features are free; advanced tools require payment.

• In-App Purchases: Users can buy additional chart interpretations and reports.
  
   

9. AstroMatrix

 

AstroMatrix provides comprehensive astrology reports, including daily horoscopes and compatibility analyses.

 

Monetization Model:
 

• Freemium Model: Offers free daily horoscopes; premium reports are paid.

• In-App Purchases: Users can purchase detailed natal charts and forecasts.

 

10. Nebula

 

Nebula combines astrology with psychology, offering personalized guidance and compatibility analyses.

 

Monetization Model:
 

• Subscription Model: Provides access to personalized insights and reports.

• In-App Purchases: Users can buy additional content and services.
   

>>>Also Read: Top 10 CoStar Astrology Alternatives to Try

 

 

How to Select the Best Monetization Model for Your Astrology App?

 

Choosing the right monetization model for your astrology app that makes money is a strategic decision that directly impacts your user experience, growth potential, and long-term profitability. With the astrology app market booming, it's essential to align your revenue strategy with user expectations and your business goals.

 

Here are key factors to consider when selecting the best monetization model:

 

1. Understand Your Target Audience

 

Before selecting a monetization method, identify who your users are:

 

• Are they casual horoscope readers or serious astrology enthusiasts?

• Are they more likely to pay for convenience or in-depth consultations?

• What is their preferred spending behavior, subscription, one-time payments, or free content?

 

2. Start with a Freemium Base

 

The freemium model allows users to explore your app’s basic features for free, building trust and encouraging app engagement. You can then introduce:

 

• In-app purchases for specialized reports

• Subscriptions for ad-free and exclusive content

• Access tiers for astrology courses or workshops

 

3. Evaluate Content Type & Offerings

 

Your app’s features should dictate the monetization style:
 

• Daily horoscopes & charts? → Ads + In-app purchases

• Live astrologer consultations? → Pay-per-session or subscription

• E-commerce & rituals? → Product-based sales or affiliate revenue

 

4. Consider Long-Term Engagement

 

Subscription models thrive on recurring value. Ask yourself:

 

• Can you provide fresh, engaging content every week or month?

• Do you have enough features to justify a recurring fee?
  
   

5. Use Hybrid Monetization Models

 

Many successful astrology apps for combine multiple strategies to diversify income. For example:
 

• Free horoscopes (ads)

• In-app store (one-time purchases)

• Live consultations (paid sessions)

• Astrology kits (e-commerce)

• API monetization for B2B expansion
  
   

6. Ensure Ethical Data Use

 

If you're considering data monetization, ensure full transparency and compliance with privacy regulations like GDPR and CCPA. Ethical data use enhances trust and longevity.

 

7. Test & Optimize

 

No model is one-size-fits-all. Use A/B testing to assess:

 

• Subscription vs. pay-per-use

• Ad placement impact on retention

• Conversion rates of premium content

 

 

Develop A Astrology App With IMG Global Infotech

 

With years of experience in web and mobile app development, IMG Global Infotech is the perfect partner for astrology app development. We understand the unique features and functionalities that make astrology apps engaging and monetizable like live astrologer consultations, personalized horoscopes, AI-based predictions, and e-commerce integration.

 

Our developers focus on scalable, secure, and user-friendly solutions tailored to your business model. Whether you're launching a startup or expanding an existing spiritual brand, IMG Global Infotech offers end-to-end support, from concept and UI/UX design to development, deployment, and post-launch optimization, to help you stand out in the fast growing astrology app market.

 

Conclusion

 

Unlocking the full potential of a high-earning astrology app starts with selecting the right monetization mix. In today’s booming spiritual-tech landscape, apps that make money, combine diverse revenue streams tend to perform the best. Whether it’s through tiered subscriptions, one-on-one consultations, affiliate partnerships, or digital product sales, offering value across different touchpoints keeps users engaged and profits growing. Blending freemium access with premium upgrades and thoughtful ad placements not only enhances user experience but also boosts retention. As astrology continues to evolve alongside technology, staying adaptive with forward-thinking monetization strategies will keep your app both relevant and profitable. Looking to turn your astrology app into a scalable business? Strategic monetization is the path to sustainable success.