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How To Build An E-commerce App Like Ozsale: Cost & Features
Want to build an e-commerce app like Ozsale? Discover must-have features, step-by-step development, and cost breakdown to launch your own shopping app!
Mohit Mittal

Mohit Mittal

May 13, 2025

How To Build An E-commerce App Like Ozsale: Cost & Features

Do you know in the current ultra-modern world, Ozsale-like e-commerce applications have completely changed the way shoppers purchase products through incredible deals? If yes, global e-commerce sales are estimated to hit an astonishing $6.3 trillion in 2024, and more than 70 percent of sales will take place on mobile phones. This makes building an e-commerce app crucial for brands. The Ozsale model, giving users a smooth experience with limited-time offers, is something both shoppers and entrepreneurs value. If your focus is tapping into this market with a similar platform, knowing the core features, essential tech stack, and development cost will enable you to succeed. This blog will provide guidance and real-world insights to systematically build an e-commerce platform like Ozsale from scratch.

 

What Is Ozsale?

 

What Is Ozsale

 

Ozsale is an online retailer in Australia that operates on a flash sales model. Through limited-time sales events, it provides significant discounts on beauty products, fashion apparel, accessories, homeware, lifestyle and footwear products. These sales feature products from well-known brands and last for a few days. Ozsale evokes a sense of urgency and exclusivity among members, encouraging quick purchasing decisions. Ozsale came into existence in Australia back in 2007. Its active mobile platform suggests that considering Ozsale’s long standing presence in the Australian e-commerce market, it is reasonable to estimate that Ozsale app has likely been downloaded millions of times across iOS and Android in Australia.

 

Features of an App Like Ozsale

Let's look at the features of fashion apps similar to Ozsale that makes it successful in the Australian market. 

 

User Registration & Login

Ensures a unique shopping experience through wishlists and order tracking by allowing secure sign-up/login via social accounts, email, and phone with the help of App Like Temu.

 

Product Listings & Categories

Breach user barriers by employing product displays with tags, filters, and categories to define organized browsing. Detailed descriptions along with high-quality images aid in the decision-making process.


 

Flash Sales & Time-Limited Deals

Enhance engagement and create a sense of urgency using countdown timers and limited-time discounts. Promotional events are elevated for bargain hunters boosting conversions during flash sales.

 

Personalized Recommendations

Sales are improved via an optimized shopping experience with AI-driven recommendations tailored to user preferences, purchase history, and product browsing history.

 

Smart Search & Filters

Overall eCommerce Fashion App Like Zara usability and navigation are greatly enhanced through advanced product search, automatic suggestions, voice search, and multi-level filtering systems.

 

Seamless Checkout Process

Achieving a smooth purchase flow with minimal cart abandonment is ensured through fast multi-step or single-page checkout, progress indicators, and purchase timeline updates.

 

Multiple Payment Gateways

Blending flexible purchasing and transaction security, support for credit cards, BNPL, net banking, and wallets caters to diverse customer preferences and aids in frictionless purchases.

 

 

Real-Time Order Tracking

With eCommerce apps in Australia trust and satisfaction post-purchase is bolstered as users receive regular updates of their order’s expected delivery time alongside live tracking from order confirmation.
 

 

Push Notifications & Alerts

Users are kept engaged with the online shopping app through targeted notifications delivered automatically for new arrivals, sales, or promo offers, boosting engagement.
 

 

Customer Reviews & Ratings

Accessible user feedback proves useful as trusted purchase guides while high-rated products shine, offering merchants insight into customer opinion.
 

 

Loyalty & Referral Programs

Custom rewards programs such as points, referral bonuses, and perks to incentivize repeat purchases enhance long-term customer value and stimulate word-of-mouth marketing with the latest eCommerce trend.

 

Admin Dashboard & Analytics

Optimized marketing strategies sap the business growth; understanding performance metrics and customer marketing interactions can allow the business to welcome new users. Manage your inventory, sales, users, and promotions across a single powerful backend.

 

 

The Process To Develop An E-commerce App Like Ozsale

Here is the step by step guide to cost to build an eCommerce app like Ozsale that will help you enter the Australian market with success. 

 

1. Discovery & Requirement Analysis

The fashion ecommerce app development company looks at competing Ozsale to obtain clarity on the business focus, priorities, and user demographics. Individual sessions with the client help shape the app objectives. An agreed upon blueprint enables designers and developers to begin work. Tasks like setting the primary target platform, useful functions (must-have features), app monetization methods, and log-in structure need to be resolved first to ensure cohesion in design and development phases.
 

2. UI/UX Design

After confirming the requirements, designers create a shopping interface that is user-friendly and represents the brand, maintaining design consistency throughout the shopping processes on the app. The structure of the application is planned through wireframes, user journeys, and prototypes, and to balance interface usability with visual mimicry of OzSale's streamlined shopping experience, elements such as flash sale banners, intuitive product filtering, effortless navigation, and trust-assuring checkout screens are integrated.
 

3. Backend & Frontend Development

At this stage, to build an eCommerce app like Ozsale, the core functionalities of the app are assembled by the ecommerce development company. The user interface frontend and the backend, comprising the server, database, and APIs are constructed concurrently. User login functionalities, listings of products, search filters, shopping carts, payments, order tracking, and other features are implemented, guaranteeing that every module undergoes unit testing, authentication, and validation during agile sprints of iterative development.
 

4. Third-Party Integrations

Partnerships with external companies are crucial for an e-commerce app like OzSale. These third-party partnerships aid in the integration of payment processing systems such as Stripe and PayPal into the application, in addition to shipping application programming interfaces (APIs), inventory management systems, customer relationship management (CRM) platforms, and Python packages. Additional user engagement features include chat support, along with operational analytics and notice dispatching tools that improve overall efficiency.
 

5. Testing & Quality Assurance

Before launch, the app undergoes rigorous testing to identify bugs, glitches, or any UX issues that could hinder performance. To check if the app works perfectly in different scenarios, both manual and automated testing is performed on different devices and platforms. The eCommerce website development services also checks load times, security checks, and checkout flow to ensure smooth and secure user experience.
 

6. Launch & Post-Launch Support

Upon thorough testing and client sign off, the ecommerce apps are published to the stores. But the journey of developing an app like Ozsale doesn’t end there. A trusted app development firm provides post-launch support which includes continuous monitoring, optimizing performance, updating and adding new features based on user interactions and feedback. This partnership ensures that the application remains relevant and adaptable to the evolving e-commerce ecosystem.

 

Revenue Models For An App Like Ozsale 

Now that you know how to build a custom eCommerce app you must know about the revenue model. Here how you can earn money with ozsale alternative in australia. 

 

Revenue Models For An App Like Ozsale 

 

Commission on Sales: 

This is the core revenue model for flash sale platforms like Ozsale. The app takes a percentage commission from sales generated through the platform. Depending on the product category, brand, and sales volume generated for partner brands, the commission rate can change. This strategy ensures that the app’s revenue will directly increase with the success of their sales events.
 

Premium Membership/Subscription: 

Add an optional premium subscription tier for users which unlocks benefits such as receiving early access to sales events, free or discounted shipping on all orders, exclusive deals or discounts only available to subscribers, and priority customer support. This enhances customer satisfaction while creating a recurring revenue stream and incentivizing loyal users.
 

Featured Placement/Sponsored Listings: 

Brands or sellers can pay for the premium placement of their products or sales events within the app, like prominently featuring sales on the homepage or through targeted banner advertisements. This utilizes the app's visibility as an additional revenue stream.
 

Affiliate Marketing: 

Collaborate with other businesses or influencers to market their products directly within the app or its marketing channels and earn a commission on the sales or leads generated from these affiliate partnerships. This diversifies the revenue streams while tapping into new customer segments.

 

Data Monetization (Anonymized & Aggregated): 

You can consider using different marketing strategies to ensure customers are attracted to your user friendly designed shopping app. Even though the app is user privacy conscious, it can analyze and collect data for its own use such as demographics, browsing history and even purchase history, to provide insights to partnered brands in anonymized and aggregated formats which can be of great aid for those brands to understand industry and demand trends and customer preferences.  



Cost To Build An Ecommerce App Like Ozsale

The eCommerce app development cost depends on numerous different technologies and components which makes the total cost vary significantly based on the project's scope. Building feature rich e-commerce applications usually costs between $15,000 to $50,000+. The cost of developing an eCommerce app like Ozsale is determined by the complexity of the project, features included, and the team's overall structure.

 

 Let’s explore the eight major factors that determine the overall cost:

 

Cost Factor

Estimated Cost Range

Platform Development

$2,000 - $5,000+

UI/UX Design

$4,000 - $5,000

Core Features Development

$5,000 - $10,000+

Backend Infrastructure

$15,000 - $20,000

Third-Party Integrations

$5,000 - $10,000+

Testing & Quality Assurance

$4,000 - $5,000

Post-Launch Support & Maintenance

$5,000 - $20,000/year

Total Estimated Cost

$30,000 - $50,000+

 

1. Platform Selection (iOS, Android, or Both)

Focusing on one platform tends to be less expensive, but optimizing for both iOS and Android has a greater potential reach. Utilizing cross-platform solutions with Flutter and React Native will maximize reach and coverage while also reducing cost of developing an eCommerce app like Ozsale.
 

2. App Design & User Experience

Custom UI/UX design that seeks to replicate and build upon Ozsale’s sophisticated appeal will further add to development hours. Designs that are overly simplistic incur lower cost of eCommerce development, while modern interactive layouts are more expensive.
 

3. Features & Functionality

Real time inventory, personalized recommendations, order tracking, flash sales, and loyalty programs are examples of advanced features that add to the overall cost of eCommerce app development. The pricing is dictated largely by the complexity of the app’s logic and integration.

 

4. Backend Infrastructure & Admin Panel

There’s a strong need for a powerful backend system to manage inventory, user data, orders, and analytics. This, along with custom-built admin dashboards and flexible cloud solutions like AWS and Firebase, affect the overall cost to build an eCommerce app like Ozsale.

 

5. Third-Party Integrations

Adding payment gateways like Stripe and PayPal, shipping API integrations, CRM tools, and push notification services all impact the overall cost to build an eCommerce app like Ozsale depending on how many and how complex these integrations are.

 

6. Development Team Location

The cost to hire remote developers varies significantly across different regions. While agencies in the U.S. and Europe charge upwards of $100 to $200 for an hour of work, Indian or Eastern European developers charge only $20 to $60.
 

7. Testing & Quality Assurance

Comprehensive quality assurance guarantees no bugs are left behind from a user-experience perspective across devices and platforms. Usually functional, usability and performance testing makes up 15-20% of the overall cost to build an eCommerce app like Ozsale.
 

8. Post-Launch Support & Maintenance

Additional expenses include maintaining the application, hosting the server, upgrading security, and adding new features. Support for the application will require 15-20% of the overall cost to build an eCommerce app like Ozsale annually.
 


Although the initial cost to build an eCommerce app like Ozsale in Australia's seems expensive, in the long run, user retention with a well-optimized, scalable app ensures sustained ROI. An experienced mobile app development company balances costs with quality, minimizing expenses while maximizing value.

 

 

Final Thoughts

 

To successfully build e-commerce apps like Ozsale, an appropriate outline, the correct features, and a precise strategy are necessary. Every aspect from the intuitive interface to secure payment systems and live order tracking is crucial for the app’s success. IMG Global Infotech takes pride in providing craft-tailored high-performance e-commerce apps for your goals. Our experts manage everything from concept creation to post-launch support ensuring a reliable and scalable system. Transform your innovative ideas into mobile applications that captivate and retain users, generating significant revenue.

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Mohit Mittal
Written by
Mohit Mittal

Mohit Mittal is the co-founder of a leading IT company with over a decade of experience in driving digital transformation and innovative tech solutions. With a strong background in software development, Mobile app development, E-commerce, business strategy, and team leadership, Mohit Mittal is passionate about helping businesses scale through technology. When not solving complex tech challenges, he enjoys sharing insights on emerging trends, entrepreneurship, and the future of IT.

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