Build A Shopping App Like Ounass – Cost, Features & Tech Stack

Ounass, a luxury eCommerce platform by Al Tayer Group, has positioned itself as the region's go-to destination for curated fashion, accessories, and beauty collections. Its seamless user experience, lightning-fast delivery, and exclusive product range have made it a leading player in luxury online shopping.

If you're planning to build a shopping app like Ounass, you must understand not just the surface features, but also the core development elements that make such a platform successful. From understanding the cost to build a shopping app like Ounass to the tech stack for shopping app and the features of Ounass app, this blog will guide you through the comprehensive process.

Whether you're a fashion retailer, entrepreneur, or a startup looking to invest in fashion shopping app development, this article will serve as a roadmap. We'll also touch on aspects such as Ounass app clone development, hiring the right fashion app developers in India or UAE, and choosing the right mobile app development company to execute your idea flawlessly.

What is Ounass?

Ounass is a premier online luxury shopping destination based in the UAE that focuses exclusively on curated fashion, beauty, and lifestyle products for men, women, and kids. Launched by Al Tayer Insignia, Ounass serves high-end customers in the Middle East with an experience that combines elegance, exclusivity, and convenience.

The platform is renowned for its curated selection of designer labels, 2-hour delivery in key cities like Dubai, personalized styling tips, and a localized luxury experience. With a user-friendly interface, multilingual support, and multiple payment methods, Ounass exemplifies what a luxury eCommerce app should look like.

If you're aiming for Ounass-like app development, understanding its seamless design, premium product offering, and fast logistics network is crucial. These features create the foundation for building a successful eCommerce app like Ounass that appeals to elite, fashion-forward consumers.

Why Create an App Like Ounass?

The rise of mobile commerce and the increasing demand for luxury online shopping experiences present an ideal opportunity for businesses to invest in luxury shopping app development. Here are a few reasons why creating an app like Ounass can be highly rewarding:

• Growing Luxury Market: The MENA region, especially the UAE and Saudi Arabia, has seen exponential growth in luxury fashion consumption.

• Mobile-First Audience: Consumers prefer mobile apps over websites due to personalized experiences, faster checkout, and ease of use.

• High Profit Margins: Luxury goods yield higher profit margins, making the business model highly scalable.

• Brand Partnerships: An app like Ounass opens doors to collaborate with premium and designer labels.

For entrepreneurs and investors, fashion app development services tailored to high-end users can help capitalize on these trends. With the right eCommerce app development company, you can build a brand that stands out in the crowded online fashion marketplace.

How Much Does It Cost to Build an App Like Ounass?

The shopping app development cost for an Ounass-like platform depends on various factors such as features, design complexity, region, and the tech stack.

Cost Breakdown by Region:

• India/Asia: $15,000 – $50,000+

• Eastern Europe: $40,000 – $70,000

• UAE/USA: $70,000 – $120,000+

Based on Features:

• Basic Version: $25,000 – $35,000

• Advanced Version with AR, AI, and multi-currency support: $60,000 – $120,000+

Time Estimation:

• 4 to 6 months for MVP

• 6 to 10 months for a fully-featured app

Collaborating with a trusted Ounass clone app development company or shopping app development company in UAE or India can optimize your budget and time-to-market.

Key Features of an App Like Ounass

To create a truly competitive fashion shopping app like Ounass, your app must include a range of user-centric and admin features. Here are the key ones:

User Features

1. User Registration & Profile

Users can register via email, mobile, or social logins. They can manage personal details, shipping addresses, and track past orders directly from their profile dashboard.

2. Smart Product Search

The app offers keyword-based search with filters for price, brand, color, size, and more making it easy for users to discover fashion items quickly.

3. Personalized Recommendations

AI-based recommendations suggest trending products based on browsing behavior, previous purchases, and saved preferences, offering a customized shopping experience.

4. Wishlist & Save for Later

Users can save products to a wishlist to revisit later. This helps in easy decision-making and quick access to favorite items.

5. Secure Checkout & Multiple Payment Options

Supports major payment gateways, wallets, BNPL (Buy Now Pay Later), and COD ensuring safe, convenient, and flexible payments for luxury shoppers.

6. Real-time Order Tracking

Once a purchase is made, users can track shipping and delivery status in real time with in-app updates, SMS, and email notifications.

7. Luxury Gift Wrapping & Personal Notes

Users can select gift packaging and add personal notes during checkout, enhancing the premium and personalized shopping experience.

8. Product Ratings & Reviews

Customers can rate items and share feedback. This social proof helps new users make better purchase decisions.

Admin Features

1. Dashboard & User Management

Admins can view real-time analytics, manage user profiles, monitor activity, and gain insights on user behavior via a comprehensive dashboard.

2. Product Management

Admins can add, edit, or delete product listings, set prices, manage inventory, update categories, and highlight featured or trending items.

3. Order & Return Management

Easily view all incoming orders, track statuses, approve returns, and manage exchanges directly from the backend system.

4. Offers & Promotion Controls

Admins can launch seasonal promotions, apply discount codes, and manage loyalty programs to increase user engagement and conversions.

5. Multi-Currency & Language Settings

Allows admin to configure different currencies and languages based on user region, ensuring seamless international shopping experiences.

6. Content Management System (CMS)

Manage banners, blog content, homepage visuals, and static pages to keep the app visually updated and SEO-optimized.

7. Customer Support & Ticketing

Manage user queries via a ticket system or in-app chat support dashboard, allowing fast responses and better service handling.

Advanced Features

1. AI-Powered Style Assistant

Suggests outfits, matches clothing items, and recommends accessories using AI-driven virtual styling tools to personalize fashion discovery.

2. AR-Based Virtual Try-On

Enables users to virtually try clothing, bags, or accessories using Augmented Reality (AR), improving purchase confidence and reducing return rates.

3. Voice Search Integration

Voice-enabled product search improves accessibility and helps users quickly locate items by simply speaking their query.

4. Chatbot for Instant Support

An AI chatbot handles FAQs, order status inquiries, and styling advice offering 24/7 assistance without needing human agents.

5. Push Notifications for Deals & Updates

Send targeted push notifications about flash sales, order updates, or new arrivals to keep users engaged and informed in real time.

6. Loyalty & Rewards Program

Users earn reward points on purchases which can be redeemed for future discounts boosting retention and increasing repeat purchases.

Steps to Build a Shopping App Like Ounass

Creating an app like Ounass requires detailed planning, expert developers, and seamless execution. Here’s a step-by-step breakdown:

1. Market Research & Competitor Analysis

Begin by analyzing Ounass and other luxury eCommerce apps. Identify customer needs, shopping behavior, tech gaps, and market trends to build a solution that’s competitive, user-centric, and tailored for premium fashion buyers.

2. Define Business Model & Target Audience

Outline your revenue model (commission, mark-up, subscription, etc.) and specify your niche audience—luxury buyers, regional shoppers, or fashion-forward users. A clear target strategy ensures features, UI, and marketing align with user expectations.

3. Choose the Right Technology Stack

Select technologies that support scalability, high performance, and a luxury experience. Prefer React Native or Flutter for cross-platform apps, Node.js or Laravel for backend, and AWS or Firebase for cloud infrastructure and real-time updates.

4. UI/UX Design – Create a Luxurious Interface

Design sleek, minimalistic, and intuitive UI that reflects luxury branding. Focus on smooth navigation, elegant fonts, high-res images, and seamless product discovery to offer a premium user experience like Ounass.

5. Develop Core Shopping App Features

Build essential features such as login, product browsing, smart search, cart, checkout, and payment gateway integration. Ensure features function smoothly on both iOS and Android with responsive layouts and optimized performance.

6. Integrate Advanced Functionalities

Add features like AI-based recommendations, AR try-on, multilingual support, and real-time order tracking. These enhancements replicate Ounass-level luxury and tech sophistication, setting your app apart from regular fashion platforms.

7. Test the App Rigorously

Conduct multiple QA rounds including functional, UI/UX, performance, and security testing. Focus on bug fixing, app speed, and checkout flow to ensure users get a flawless experience across devices and screen sizes.

8. Launch the App on App Stores

Deploy your app on Google Play and Apple App Store. Follow ASO (App Store Optimization) best practices with appealing visuals, keyword-rich descriptions, and promotional screenshots to boost downloads and visibility.

Tech Stack to Build an App Like Ounass 

The right tech stack for shopping app ensures scalability, speed, and security. Here’s a suggested stack for luxury eCommerce app development:

Frontend:

• iOS: Swift

• Android: Kotlin

• Web (optional): React.js or Vue.js

Backend:

• Node.js / Django / Ruby on Rails

• Database: PostgreSQL / MongoDB

• Cloud Hosting: AWS / Google Cloud

Other Tools:

• Payment Gateways: Stripe, Razorpay, PayTabs

• Search & Filter: Elasticsearch

• Push Notifications: Firebase Cloud Messaging

• Analytics: Google Analytics, Mixpanel

• AR Integration: Apple ARKit, Google ARCore

Using this stack, mobile app development companies can ensure performance, ease of integration, and future scalability for your Ounass-like platform.

Conclusion

Building a high-end fashion shopping app like Ounass is both a creative and strategic journey. With luxury eCommerce on the rise, now is the ideal time to invest in online fashion app development that targets premium consumers.

From defining your app’s core features and choosing the right tech stack to understanding the cost to build a shopping app like Ounass, each decision plays a crucial role in your app’s success. Whether you're seeking Ounass app clone development or a unique solution tailored to your fashion brand, partnering with the right mobile app development company is the key to execution.

IMG Global Infotech specializes in creating premium eCommerce solutions, offering comprehensive fashion app development services to startups, retailers, and enterprises. Our experienced fashion app developers in India and strategic partners in the UAE can help you craft a best-in-class app that delivers exceptional ROI.

Ready to start your journey? Hire shopping app developers from IMG Global Infotech and build a world-class luxury fashion app that stands out in the competitive eCommerce landscape.