How To Build A Fashion App Like ASOS: Step By Step Guide

In this period of technological development, ASOS and other similar store shopping applications allow users to view and purchase clothing in the most user-friendly manner. Many people don't know this, but shoppers on ASOS are provided with an integrated retail experience, including smooth browsing interfaces, secure payment methods, tailored suggestions, and real-time tracking of their orders, all at the touch of a button. This boosts businesses' interest in developing shopping apps like ASOS. In this blog, we aim to shed light on the major elements that will enable you to develop an ASOS-like shopping mobile application, which includes the key features, development costs, technological requirements, and strategies aimed at establishing a foothold in the competitive fashion retail market. So, let's get this blog started. 

What is ASOS?

ASOS “As Seen On Screen” is a British online shop that opened its doors in June 2000. This shopping application is known for its low prices and also has a large selection of appealing clothing, accessories, beauty products, and makeup for young people all over the globe. It is vital to know that ASOS is one of the frontrunners in the market where mobile fashion shopping apps have become very popular. Users downloaded the ASOS mobile app more than 10 million times on iOS and Android.

Market Stats for a Fashion E-commerce App like ASOS

• According to Statista, the prediction is that global fashion e-commerce will reach revenues of 1.2 trillion dollars in 2027.

• The most visited B2C e-commerce segment is fashion, which is responsible for 23% of the share and has the biggest pie of the fastest-growing e-commerce sectors.

• The data shows that mobile devices are used for shopping in the fashion sector, making up over 65% of total traffic, and it is important to note that apps lead the way in mobile shopping.

• The online fashion retail industry is expected to maintain an 8.6% CARG rate during 2023-2027.

• Generation Z and Millennials are the main buyers who wish to get their orders tailored, as three-quarters of people who switched to other e-commerce brands are in this age group.

• 60% at least of fashion products that are sent back are in such good condition that they can be resold; in fact, sustainable fashion has become the biggest industry concern in e-commerce.

• Apps by companies such as ASOS are driving the purchasing conversion among fashion shoppers in the US and UK markets who tend to spend 5 to 8 minutes on average gaining access to the app.

• Customers between the ages of 18-24 in the market today have accepted ASOS as a fashion brand, as it is notable that there are more than 200 countries where ASOS delivers its products, the customers of the elite fashion app also being from the global market.

Also Read: Shein-Like Fashion Ecommerce App Development Cost in Dubai

Top 10 Apps Like ASOS

If you want to build an app like Asos, you need to know its alternatives. Here is a list of Asos alternatives that you must know. 

Zara

Zara app combines fashion leadership with speed - its UI boasts collection delivery and in-store checks, making fashion shopping seamless worldwide.

H&M

H&M is an asos-like fashion app development that combines affordability and sustainability in fashion with style suggestions, loyalty earning systems, and real-time stock level checking, providing convenience, and customer satisfaction.

Boohoo

Boohoo meets Gen Z and Millenials style needs by providing trendy styles at budget-friendly prices. Its vivid app makes daily drops, fast checkouts, and mobile engagements super-easy.

PrettyLittleThing

PrettyLittleThing places emphasis on bold, feminine fashion with daily new arrivals. It also features frequent 'plot deals' for the trend-savvy, social media obsessed shoppers.

Shein

Known for its huge variety and competitive pricing, Shein is a global powerhouse for ultra-fast fashion with flash sales and strong app personalized features fueled by user submitted data.

Forever 21

Fashionable and youthful people put on stylish everyday wear, accessories, and even party looks geared at the young at accessible prices, making the Forever 21 app a go-to for fast fashion with quick search filters and fast delivery.

Myntra

Myntra leads as the fashion app in India thanks to the wide diversity of its brand portfolio, personalized feed, AR try-ons, and seamless return policies making the shopper's experience top-notch.

Urban Outfitters

Urban Outfitters app caters to its edgy, young put-together audience with easy navigation, wish list sync, and exclusive in-app content for its lifestyle-focused fashion and home goods.

Net-a-Porter

Net-a-Porter's lavish services are catered to applauders of high-end fashion, giving instant access to brand catalogs, curated editorials, and updates on app-delivered white glove delivery, all in real time.

Revolve

Revolve's app provides fast, influencer-edited shipping of designer goods in sleek user experiences catered to millennial women.

Features To Include In Shopping Sites Like Asos

Here is the list of fashion ecommerce apps like asos which you must keep in mind while you follow the process to develop an app like asos. 

• User Registration & Profiles

With this feature in ASOS, like fashion app development, users can sign up, save preferences, track their orders, and manage personal details, guaranteeing a personalized shopping experience across devices due to account sync and purchase history.

• Advanced Product Search & Filters

Guides users to find items quickly with smart search and filters by size, color, brand, and price, which increases usability and speed of purchases with apps like ASOS for guys

• Product Pages with Rich Media

Shows high resolution images and videos, size guides, customer reviews, and detailed item descriptions allowing customers to better visualize, assess, and choose items thus helping to reduce returns.

• Wishlist & Save for Later

Customers can bookmark products to enhance user retention and conversions when promotions or restocks are available with fashion e-commerce apps like Asos.

• Personalized Recommendations

AI utilization to recommend items based on browsing, purchase history, and user behavior drives engagement while increasing average order value.

• Shopping Cart & Checkout

Checkout is streamlined with cart editing, address saving, various payment options, and promo code entry, which decreases friction while increasing conversion rates.

• Secure Payment Gateway Integration

Credit/debit cards, digital wallets, BNPL, and UPI are supported, ensuring safe, flexible, and regionally relevant transactions with PCI-DSS compliance with fashion store apps like Asos.

• Real-Time Order Tracking

Users are allowed to track order status and delivery updates, improving user satisfaction and trust while lowering support queries.

• Push Notifications

With the help of fashion store apps like asos feature retention and timely engagement are boosted by alerts on order status, sales, wishlist restocks, and new arrivals.

• Ratings & Reviews

With shopping sites like asos Users are encouraged to rate and leave feedback on their purchases which improve credibility while enabling others to make informed decisions.

• Returns & Refund Management

With client trust automation boosts customer loyalty, requests for refunds and returns can be processed within the asos like app development.

• Admin Dashboard

Enables store managers to oversee the inventory, orders, users, payments, and analytics providing control and business intelligence in real-time.

Also Read: Build an eCommerce Fashion App Like Zara: A Step-by-Step Guide

How To Build An App Like Asos?

In this section we have covered step by step guide to build an app like asos that you should follow. 

1. Idea Validation & Market Research

This is the first stage to develop a fashion app like asos in which you must focus on clearly defining your app and business goals. Study competitors like ASOS, Shein, or H&M to extract trends, user expectations, and monetization frameworks. asos like app development companies validate ideas with feasibility studies, SWOT and user surveys to ensure product market fit.

2. Requirement Gathering & Feature Planning

Significant and supplementary features should be included in collaboration with the ASOS, like app development partners, such as product catalogs with smart filters, wish lists, secure checkout, and order tracking. Define user roles as customers, admins, and vendors (if multi-brand) and finalize tech integrations like payment gateways, CMS, and analytics. A well-defined scope of work prevents avoidable scope changes later.

3. UI/UX Design

The participants' Final UI/UX design delivers branded wireframes, mockups, and prototypes of key screens, ensuring user-centric Design. Shopping, like in ASOS, requires intuitive navigation, lightning-fast image loads, and mobile-optimized layouts. Expect the design team to harmonize branding and functionality, delivering a wonderful conversion-friendly interface.

4. Backend & Frontend Development

The application is implemented and operational after the completing frontend work (React Native, Flutter, Swift, etc.), backend work (Node.js, PHP, Python) that involves database, authentication, inventory and order management systems. Your development company provides scalable architecture, secure APIs, and integrations with third party systems like CRM, ERP, or even logistics systems.

5. Testing & QA

Automated testing, especially comprehensive testing. This consists of user functionality tests, performance evaluation tests, visual coherence verification tests, and security inspections. Actual user activity simulations are performed across devices during testing to ensure full functionality. All complaints must be addressed before launch so the customer doesn't get angry and the shopping sites like Asos stores don't reject them.

6. Deployment & App Store Launch

After all such tests, the shopping sites like Asos are published on Google Play and the Apple App Store. The fashion ecommerce app development company cares about guideline compliance, ASO, and basic structure preparation. This phase guarantees the application is accessible, operational, and convenient for users as they need it.

7. Post-Launch Support & Scaling

Last but not least, the stage to create a shopping app like ASOS is where your development company continues to provide support after the ASOS app goes live regarding error corrections, new features, and server upkeep. They proactively prepare and develop fashion apps like Asos for traffic overruns, implement new modules like AR try-on and AI experience tailoring, and assemble analytics data to fine-tune the experience offered to users.

Also Read: D2C Ecommerce App Development: A Step-By-Step Guide for Business Owners

Cost To Develop Fashion App Like Asos

The cost to build an app like asos with multiple considerations that affect the overall billing. The asos alternative men development cost is estimated to be between $15,000 to $50,000 or more depending on the app itself, its complexity, features, and the location of the development team. There are eight primary considerations that impact cost to build an app like asos, which are highlighted below.

1. App Features & Functionality

Costs rise alongside the amount of integrated features. For instance, the fundamental features of user registration, product catalog, and secure checkout are necessary. However, implementing advanced features such as AI-based recommendations, augmented reality (AR) try-ons, and chatbots increase both complexity and cost to build an app like asos.

2. UI/UX Design

Fashion apps are no exception to needing a good first impression on the market, so their design has to look sleek and operate smoothly. Custom designs that are highly animated or include advanced mobile-first transitions will incur additional costs. Also, if branding requires deep personalization, expect to incur higher asos like app development cost.

3. Platform (iOS, Android, or Both)

Usually, a cross-platform (iOS and Android) application takes more time and money than a single-platform alternative brand on ASOS. Native applications for each platform diving under different silos require further development, increasing costs. Alternatives such as Flutter or React Native would be better suited for hybrid apps since they help reduce asos like app development costs.

4. Backend Infrastructure & Database

The Asos alternative backend controls data storage, inventory, user profiles, and payment processing. Backends focused on security and scalability, especially with ever-growing databases and streaming traffic, would be fairly expensive, like app development costs.

5. Third-Party Integrations

Apps similar to asos also commonly utilize third-party services to provide payment clearing, CRM, analytics, shipping services, and logistics. The total cost to develop an app like asos for maintaining these external services vary depending on the number of available providers, customizations, and maintenance.

6. Security & Compliance

Protecting sensitive information and securing transactions is critical. Features like SSL certificates, payment systems, PCI compliance, and GDPR for data protection have the potential to increase the cost of developing an app like Asos.

7. Testing & Quality Assurance

Testing for performance, security, and device interoperability requires meticulous attention. Additional comprehensive testing, both automated and manual, increases cost to develop an app like asos.

8. Post-Launch Maintenance

Software modifications, including ongoing maintenance, bug fixes, and updates after launch are considered routine expenditure. These costs to build an app like asos  can reach up to 15-20% of initial development estimates per year.

The  cost to build an app like asos  offers opportunities and challenges in planning and establishing a budget. Meeting project requirements and the desired level of complexity directly informs the cost estimate.

Conclusion

To conclude, developing a shopping application resembling ASOS requires a strategic mix of user-centered design, an extensive backend system, and advanced functionalities such as AI recommendations, intelligent checkout systems, order tracking, and adaptable cloud infrastructure. Following distinct steps, conducting research, planning, design, development, testing, deployment, and providing support will enable you to build an engaging fashion platform that stands out in the market. IMG Global Infotech ensures you're prepared for every possibility, leveraging timelines, budgets, goals, launch marks, and meeting expectations technologies. Your set expectations strengthen reliability.