Web Development Company in India

User Engagement via Post

A good Digital Marketing Campaign has many goals. Increasing visibility is a plus, as is building a better brand reputation. The primary focus of many Digital Marketers is on driving traffic to your website, or just hope to use content to persuade existing audience members to purchase your products. But IMG Global Infotech is ready to go a step ahead of the game. There’s one content factor we can’t afford to ignore, as it functions both as a factor for Digital Marketing Campaign Success, as well as your brand awareness. We call it user engagement via post.

Why user engagement is important?

Without digging into the details of user engagement, it serves two major purposes.


  • »Engagement promotes familiarity and loyalty: When a user engages with your material directly, he/she will feel like a more integrated part of your brand community. That means a greater sense of familiarity and loyalty, which could drive purchasing decisions in the future.
  • »Engagement enhances visibility: Almost any kind of engagement has the potential to increase the visibility of your article. It may mean your article getting in front of a greater number of people, or your article developing a kind of aura around it based on existing discussions.
  • »It’s a sign of content effectiveness: Getting more engagement generally means that your content has been more effective—it has generated interest, which means it’s probably going to excel in other areas. Monitoring engagement gives you an insight into how your content is performing.
User Engagement via Post

What includes User Engagement?

Before planning any user engagement, IMG Global Infotech keeps focus on these major kinds of engagement.


  • »Keeping your website fresh and updated: If you ever happen upon a website that you realize hasn’t been updated in years, you probably immediately lose some trust in the information you’re seeing. The company it represents could have gone out of business completely or the website could be providing information that’s been completely debunked or changed since that last update. Even Google doesn’t want to deliver its searcher's outdated information. Websites that are regularly updated signal to them that the website is alive and thus Google put them to top rather than old content websites. Keeping your website fresh and updated is a key to a successful SEO Campaign.
  • »Keep Customers for Longer on your website: If someone who does a search clicks on the first link, then finds it unhelpful and immediately leaves to go back to the search page – that tells Google that the first result wasn’t as helpful as they thought. On the other hand, when someone clicks on a result and stays on the website for a while, that signals to Google that this website is actually very helpful. Blogging is surely an important tool in ranking factor. Keeping customers longer on your website is a way to keep you on top searches.
  • »Targeting Long Tail Keywords: These are called long-tail keywords and they’re extremely important for any SEO strategy – half of all searches are for terms that are four words or longer. But they can be awkward to try to fit into your product pages. However, they’re the perfect kind of terms to target in a blog post. The long tail keywords can be easily put to use in a blog and they would not seem irrelevant there. On the other hand of the same are used on product pages, these keywords would pop out in an ugly manner and make your website look ugly.
  • »Blogs open Opportunity for Internal Linking: While you can probably find some good internal linking possibilities on the main pages of your website, once you start publishing blog posts, the opportunities will really blossom. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other. You can put links to different products and services you offer in the blog and make it easier for customers to surf in your website.
  • »Connecting with Audience: When your audience reads a post they love, they’re more likely to share it, drive more traffic to it and come back to your website again to see more of your content and maybe even sign up for your email list. When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm. A blog is a good way to make those connections and start a continued relationship with the people you want to reach.

Race to the Top

In the Era of Digital Transformation, your business needs to adapts and shift to Digital Marketing. In order to rise above the rest, join hands with IMG Global Infotech Pvt. Ltd. today and get only the best professional services for your business.

Discuss Promotion plans for your business with an expert from IMG Global Infotech Pvt. Ltd. today over a Cup of Coffee and take your business to maximum heights. Let sky be the only limit for your business.

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