Long-tail keywords are extensive and more specific search phrases that visitors are more likely to use when they're more like a retail point of purchase These type of keywords are used when the site needs to refine search terms to the website page, as well as when the searcher is looking for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages. These keywords are highly specific, and draw less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords.
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