It is better to go with the flow of river, rather than getting stuck in a lake. Improvise and adapt!
New Year has brought fresh SEO Trends and Strategies. It is better to catch up with these new bees trends rather than getting left behind. Confused what Search Engine optimization strategies will come in handy for you in SERPS and reach your Goal Conversion? Here are 7 Seo Tactics for 2019:
1.) Voice Search
As we know voice search gained a lot of attention in 2018 and will gain more attention in 2019 as well because of its ease of access feature – voice searches works faster than text search. AI and enhance voice recognition software has helped voice search to become the most popular online search tool. Tools like Alexa and Google Assistant allows more automated tasks making voice search as the most feasible option. Voice search can’t translate by humans or machines which varies from country to languages to regions etc. Voice searches can be longer than keyboard typed keyword so it should be 8-9 words long.
2.) On-Page Optimization
On-Page optimization will remain most important in 2019 as well. Link Building is not dead and will play an important role in driving traffic to your website.
3.) Mobile Indexing
Indexing and ranking of your website's page will be done using Google's process of Mobile-first-Index. Google started using Migration of Mobile-first-indexing process by giving more preference to your Mobile version of your website. Mobile responsive websites will be considered as the primary factor for ranking your website on Google. If you haven’t migrated your website from desktop to mobile version then you should do it fast giving it a top priority before its late. Perform a website Audit using tools such as SEM Rush, Ahrefs, Seo Optimizer.
4.) Live Video
Live video is one of the most trending feature on Social media platforms like Facebook, Instagram, Twitter. Brands use it for leveraging customer engagements by starting trending Discussion topics and live event engagement using the relevant hashtags. Real-time brand and customer engagement satisfies the customer.
5.) User Intent
User Intent will be kept in mind while researching keywords for your website. As Seo is not all about stuffing keywords but understanding what actually a user is searching and your website should contain the accurate answer. As providing the genuine information will help the user and this might give you a backlink to your website.
6.) Local Search
Local Searches will be trending this year. If someone wants to buy furniture located in Malviya Nagar, Jaipur then the user will search Furniture in Malviya Nagar. You can target the particular street rather than focusing on Malviya Nagar for better reach. It is obvious if the service is given closer to a person then he will prefer a closer one rather than going 10 kms far from its place.
7.) Impressive and Unique Content
Content is King and will be a King in 2019 as well. Creating a unique and authentic content will definitely boost your website by bringing more relevant customers to your website. Content is the core of any business as brands are spending a lot of money in creating unique and evergreen content. Low grade and plagrised content is simply banished by Google so investing on a content writer is a good idea to rank on Google. The more content you create the higher you rise.
We will keep you posted about the latest trends in 2019. Keywords, local search & voice search are main points to be considered. Consumers prefer to buy things which are near to them rather than walking at a far place for it. Companies with strong search Engine optimization strategies will beat the competition. Websites who work towards authentic and evergreen content created will rank higher. Also, Read: Points That Google Actually Looks In a Web Design for SEO Purpose