Well said by Haroon Rashid- “The strength of your social media is determined by the strength of your CONTENT”
Whether you believe it or not, but social media can either make or break your business. Thinking how? Let me explain you, it’s because social networking sites are the most powerful platform which can build your brand online and has the power to drive more traffic to your website as compared to search engines. Shocked? It is.
According to a report released by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. This means that it’s more important than ever to develop engaging content with social sharing in mind.
Now the question arises how to engage more people to share your social media content? Lucky you are we have the answer for you.
How to Engage people on Social Media
1. Use Stunning Images
Do you know photos get the most attention followed by the fruitful action?
Tweets with images receive 150% more retweets than usual plain-text based tweets without images. (Source)
Facebook posts with images see 2.3X more engagement than those without images. (Source)
2. Ask People To Share It
Asking people to share your content, is not easy and you know it. There are people who share only when you ask them to do so. Surprised? But it’s true. Don’t make people remember that they could share your content, either remind them with a call to action. Pinterest pins with a call to action get 80 percent more shares. Tweets that ask people to retweet them get 51 percent more retweets than tweets that never ask.
3. Share Content On All Your Social Media Channels
As you already know, distinct people have their own distinct interests and thus they may use different platforms to socialize them. It’s also possible that one has their facebook account but don’t have a twitter account and so on. Accordingly, to engage them all it’s necessary to share content across all social media platforms.
This will increase the scope of your content being shared by your potential audience on every network.
4. Use Catchy Headlines and Titles
The one thing to drive great traffic is content but another great thing to engage, read and ranked in search engines is catchy Headlines and Titles. Awesome headlines draw entire attention of the people and generate interest in your page which ultimately helps in driving web traffic to your site.
Thus, create a headline that grabs the eyeballs of your audience and increases sales in return.
5. Utilize The Power Of Videos
If a Picture is worth a thousand words, a Video is definitely more than that. The saying is absolutely true when people don’t have enough time to read they switch to videos. This is a great way to reach your audience.
By using the above-given tips you can give your readers more opportunities to fall in love with your content. So what are you waiting for just start doing it today and I am sure that they’ll be much more likely to share the next post they discover.