There are millions of app in the app store and Google play store, so if you are sitting around and hoping app user will magically migrate to your site then you are wrong, Unless you market your app in front of an audience, it will be lost in the sea of other apps.
So, if you want your mobile app will rank top on app store then here are some techniques have been discussed that help in mobile app optimization or mobile app marketing.
Create an attractive and attention-grabbing website
If people want their app should reach to all then an online presence is important for this. A mobile friendly and fully functional website will help in mobile app SEO. It is the greatest asset that helps customers or people to know about your mobile app.
Excellent website design will give first look to people about the mobile app and give users the options to download the app.
Draw Influencing Crowd Through Social Media
Social media optimization is one of the best ways to promote a mobile app or any other thing. It helps the audience to connect to your app as well as get information about your app.
Organic promotion on social media websites will build an effective presence online. For example, create a profile on Facebook, Twitter, Instagram, and other social site and start following people within your target audience. Some meaningful posting related to the app will also connect people to the mobile app.
Feature App through Official Blogs, Press Release, and Other Modes
Media and influencers mentions are a long term investment in terms of creating buzz and credibility. So there are many ways to do that:-
- Launch an interesting and attention seeking press release
- Guest Blogging
- Interviews with newspapers and bloggers
- Write a blog post solely about mobile app features
- These are excellent digital marketing services that invite viewers to download an app.
Use Unique and Featured App Store Optimization
App Store optimization is the process of optimizing mobile app on a search engine or Google play store. It enhances the visibility and ranking of an app and grabs more potential customers. It can be accomplished by performing certain tasks like
- Unique app name
- Placing keywords particularly related to an app
- Highlighted videos and screenshots related to an app
- Get rating
Easy and Paid Search Ads Techniques
Apple has introduced a Search Ads feature in its apple store. It is basically a paid advertisement technique to publicize mobile app. All people need is to bid for the relevant keyword related to their app and when users search that particular keyword, and then your app will appear on the first page.
This will enhance mobile app visibility by up to 50%. It is an excellent internet marketing technique to create brand awareness among people.
Competition is fierce, so build an app that engages and retains users instead of being a spoil spot. As words of mouth are always worth like gold. To build and publicize mobile app, IMG Global Infotech provide various services.
It provides Mobile app Development service that helps to build a customer-friendly mobile app and on the other hand it also provides App store optimization service that helps business owners to build an effective presence of their product and services.