Digital Marketing

How LinkedIn For Business Leverages Your Brand’s Online Presence

IMG Global Infotech
By IMG Global Infotech
Feb 08, 2021
Digital Marketing 1917

LinkedIn is one of the best professional networks for business owners and job seekers. It helps you in generating leads, connecting with professionals with 530 million users among more than 200 countries. It is one of the most important tools for building and preserving your brand’s online reputation. LinkedIn is a professional Social Media Platform which helps to leverage brand’s online presence and helps in building your professional network. Maintaining and continuously updating a LinkedIn Company Page for your brand will surely leverage you brand’s online presence and generate leads. Here are some advantages of LinkedIn featured below:


LinkedIn Company Page

Having a LinkedIn page for your company is sometimes more important than having a Facebook Page. This is the only way where your company can attract a more professional crowd to your feed by sharing updated information. Keeping your company’s LinkedIn profile updated is another add-on for your brand’s online presence. If the Company size, description title is filled then this is going to put a good effect on to be customers and other LinkedIn professionals. Updating the logo and cover image is one of the most influencing factors for LinkedIn account. Adding latest job openings in your organization is also important in building online presence of brand.


Career Page

Creating a career page is one of the best ways to find the right skill for the desired position in your company. There is a Life tab in it which allows the employees to add photos, posts and helps in showcasing the company culture.


Create a LinkedIn Group

Creating a LinkedIn group will surely help you in sharing informative information about your products etc with others.


Joining LinkedIn Groups

Joining groups on LinkedIn will help you to help others with the informative stuff of your brand via blogs, videos etc.


How to Increase Linkedin Reach

1.) LinkedIn Blog:

LinkedIn blog is one of the most efficient ways of influencing audience on Linkedin. Regular posting helps to boost your SEO as well. This helps stay on top amongst your competitors. Create relevant content, use focus keywords and share posts to gain more insights.


2.) Complete your LinkedIn Company Profile:

Profiles with 100% profile completeness gain more attention rather than less complete profile. You need to fill out the following items in your LinkedIn Company Profile:

  • Logo
  • Company Tagline
  • Company Description
  • Company Website URL
  • Company Size
  • Industry
  • Company Type
  • Location

All the above factors are important to make your company page look professional.


3.) Community Engagement:

The more you get involved in Communities more traffic you gain. By running campaigns and contests you can gain more followers. Sharing informational content on LinkedIn to gain more influential followers.


4.) Cross Promotion:

Increase your reach on multiple social media platforms by promoting your content on other social media platforms like Facebook, Twitter, Instagram, Google Plus, YouTube, flickr, Pinterest etc.


5.) Posting Schedule:

To keep your followers updated and gain same you should create a frequency of posts sharing on your LinkedIn company Profile. It is advised to share posts weekly for engagement of influential followers. LinkedIn posts work better with the following content included:

  • Eye catchy and descriptive content
  • Attractive images
  • Relevant Hashtags
  • Emojis, polls, questions, bullets points


Tips for Using LinkedIn Page

  • Increase Followers
  • Share informative content
  • Monitor & Track
  • Create a LinkedIn Showcase page
  • Sponsored Ads
  • Encourage Employees
  • Use Targeted Keywords
  • Expand your network
  • Build Trust
  • Communicate Authenticity


That’s all for LinkedIn Company Page Profile, we will be sharing more blogs on Social media and its scalability in the Digital Marketing world. Stay tuned! Drop your comments for queries and suggestions. Also read: How To Engage More People To Share Your Social Media Content

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