The best way to touch your audience visually is through animated videos. GIFs typically use a compression algorithm referred to as LZW encoding that does not degrade the image quality and allows for easy storing of the file in bytes. The multiple images within a single GIF file are displayed in succession to create an animated clip or a short movie.
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1. GIFs are easy to share and consume: they’re animated unlike static
photos but they’re not as long as videos generally are.
2. GIFs are funny: good humor spreads and becomes viral.
3. GIFs are trendy and peppy: you spot a GIF anywhere and you’re most likely looking at something that’s trending (Super Bowl, Deadpool, Valentine’s day anyone?)